Histoire de plaire is a women's fashion boutique in the heart of Crans-Montana, dedicated to boho-chic style: flowing, feminine pieces, natural materials and a carefully chosen selection of French and Italian brands.

Every week, we pick new pieces — dresses, blouses, accessories and costume jewellery — to create easy-to-wear looks, from the resort to the city. Our wish: that every woman finds the piece that feels like her, with personal advice and a smile.

Come and visit us at Rue Louis-Antille 8, 3963 Crans-Montana, or browse our selection online at histoiredeplaire.com — with free delivery throughout Switzerland.

A coffee is waiting for you in the boutique. See you very soon!