At 50, you finally know what suits you. The secret isn't to hide, but to choose pieces that show you off: a fluid fabric, a colour that lights up your face, a cut that defines the waist. The boho chic style is perfect for this — it brings together freedom and femininity, without ever tipping into fancy dress.

The 7 pieces of a boho chic wardrobe after 50

  1. The fluid dress — slip it on and you're done, at the right length (midi). → our dresses
  2. The tunic — over trousers or jeans, it skims the silhouette without clinging. → our tunics
  3. The co-ord set — effortless elegance, from lunch to travelling. → our ready-to-wear
  4. The light jacket — to structure an outfit and take it from day to evening. → our jackets
  5. The fluid trousers — the chic alternative to jeans.
  6. The bag with character — it transforms a whole silhouette. → our bags
  7. The signature piece of jewellery — a long necklace, a gold-tone cuff: the finishing touch. → our jewellery

The fabrics and cuts that flatter

After 50, go for fluid fabrics (cotton, linen, viscose) that glide over the body instead of clinging to it. Define the waist lightly — a belt, a fitted cut — to draw the silhouette. Avoid stiff fabrics and lengths that cut the leg. The golden rule: comfort first, because a woman at ease in her clothes is always the most elegant one in the room.

A touch of boho, without overdoing it

Boho worn well means one strong piece at a time: a beautiful printed dress or a statement long necklace. Stainless steel jewellery is your ally here: gold-tone, it warms up an outfit, it doesn't tarnish and it won't cause an allergy.

Where to find these pieces

This is the whole spirit of Histoire de Plaire: a boho chic selection for women who want to stay themselves. Every week, new exclusive pieces in very small quantities — if a piece speaks to you, it was made for you. Find us in Crans-Montana or online, with free delivery anywhere in Switzerland. Since 1993, our pleasure has been helping you please yourself.

→ Discover the new arrivals